When the world is trying to ease up on fast fashion, Amazon comes up with exclusive ranges only available for 30 hours. What!?
Amazon has joined forces with the likes of Paola Alberdi, Sierra Furtado, Patricia Bright and Emi Suzuki (so far), all with around 1m followers on Instagram. These influencers are designing exclusive ranges, inspired by the current fashion trends around the world in places like Paris, Tokyo and New York, that will be available on Amazon 'The Drop' for 30 hours (or less, as fabrics are limited). Each of their ranges will be pre-ordered and made according to your specifications and then shipped to you around the world. You can also purchase from their full range of staples including shoes, jeans, jackets and more to complete the looks that are launched with each collection.
Now I'm in two minds about this. Initially I was shocked and disgusted, that in a time when we should be focusing on ways to lessen our fashion footprint Amazon came up with such a blatant campaign to get us to all go wild and purchase exclusive one-off items as quick as we can. items that will only be available for a couple of hours never to be seen again. Sounds like a pretty exclusive club to be in, one that I can imagine is quite tempting to many consumers. A good ploy for sure.
Then I looked at this from another angle. The items are made to order, there is no excess stock being thrown away and a small run of material is being purchased so realistically, this is actually a pretty environmentally friendly way of creating a new way to shop. I doubt that there has been thought into whether the materials are environmentally friendly or sustainable, so there is always more they can do to help the disaster that is our current fashion industry. But it is certainly a step closer to controlling one of the biggest issues in fashion. Waste.
2 comments
Jun 27, 2019 12:06:03 PM
Marigold Meagher - Thanks Kirstie-Lee! Amazon is a huge platform and they carry with that a lot of responsibility to lead by example. I think they are half way there with this new style of shopping. But where does that leave people like yourself that don’t like online shopping?...
Jun 26, 2019 8:20:06 PM
Kirstie lee - Love this post! I started it thinking I was going to skip through half of it because I dislike online shopping, but here I am, reading each and every word because it’s so true! Good viewpoint Eve Editorial!