Olivia Muir – Brand Strategy Expert

Olivia Muir is a brand strategy powerhouse, blending business, marketing, design thinking, research insights, and consumer psychology to help brands redesign, reposition, and achieve meaningful growth. Her expertise lies in strategic rebrands, transforming businesses into industry leaders with clarity and confidence.

Creative Direction & Mood

Given her deep understanding of branding, it was no surprise that Olivia came to me with one of the most detailed mood boards I’ve ever received. The vision was clear: we wanted to create elegant, professional images with a powerful "boss energy," while still maintaining an approachable and engaging feel.

While we captured bold, hero shots that exuded confidence and authority, Olivia also wanted a playful, dynamic edge to her gallery.

I directed her in posing that would suit both styles in a way that effortlessly worked together. By incorporating motion, strong poses, and tight crops, I created a gallery that balances Olivia’s expertise with her playful side.

Location

A studio setting was the perfect choice for this shoot, ensuring a clean, minimal backdrop that kept the focus entirely on Olivia, her presence, and her poses.

The colour-blocked backdrops made sure her branding was instantly recognizable, even at a glance, allowing for a versatile collection suited to different moods and messaging.

Aesthetic & Styling

With a brand identity centred around vibrant, bold colours—orange, lilac, pink, and red—we used colour blocking to bring her visual identity to life. Her outfits were carefully curated to align with these tones, alternating between monochrome looks and mixed-colour combinations for a striking, cohesive effect.

To maintain a minimal yet impactful aesthetic, we used only a few strategic props, including her remarkable tablet and printed materials. Additionally, I captured cropped-in shots that serve as personalized "stock images," perfect for brand-aligned, faceless content when needed.

The Final Collection

Olivia’s final image collection is nothing short of a show-stopper—bold, engaging, and instantly recognizable. Her visuals exude professionalism, expertise, and an undeniable presence, ensuring that every image grabs attention for all the right reasons.

With a diverse mix of dynamic, authoritative, and playful shots, her gallery provides versatility across social media, marketing materials, and industry platforms—cementing her status as a standout leader in brand strategy.