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February

2025

How Professional Photography Elevates Your Brand’s Image and Identity

Photo via Eve Editorial. In a visually driven marketplace, establishing a distinctive and impactful brand identity is essential. Your brand is more than just the products or services you provide—it’s the emotions, values, and stories you ...

September

2023

Hey, I See You Everywhere!

Has anyone ever said this to you?Or do you find your noticing other people everywhere instead?Competitors included - eek!!The better question is... Are you setting yourself up to make this happen?Visibility matters when it comes to trust. Because we ...

September

2023

Why $150 Photoshoots Are Runining YOUR dreams

Why cheap photo sessions are destroying YOUR DREAM......So I guess I'm going to be the one to say it, your sessions at $150 each are killing YOU. I know you….because I’ve been you. You love photography, and the dream is one day your ...

September

2023

AI headshots are ruining your business!

Do you trust me? Of course not, most of you have never met me.Did you know it only takes humans 13 milliseconds to process an image versus text? And we are bound to remember 65% more of what we see compared to 10% of what we hear. With 90% of what ...

August

2023

Choosing your personal branding photographer

My top 4 tips Choosing a personal branding photographer can be a daunting task. I mean, this person needs to "get you" and your business; all while making you feel comfortable and kick-arse in front of the camera. Am I right?With so many ...

June

2023

What to wear to a personal branding shoot

Are you getting ready for your personal branding photoshoot? You’re probably feeling excited and a little bit nervous. It’s natural to feel this way when you know your images will be shared on your website and social media, and that ...

April

2023

How to get your brand in front of Mother's this Mother's Day

Getting your brand in front of gift givers and mums can be a challenge, but there are some savvy and impactful ways to do it. One of the best ways to get your brand in front of the right people is to create content specifically for them. Content ...

February

2023

What To Expect From A Personal Branding Shoot

Prefer to watch instead of read? Click on the video below Speed reader and love to scan blogs at a rate of knots? Scroll down :) First of all, what is a personal branding shoot and how is it different from headshots?...Headshots are just ...

January

2023

When To Shoot Your Fashion Campaigns

When To Shoot Your Fashion Campaigns? Do you know what the Australian fashion calendar is?I'm always that crazy person that is making models wear bikinis in winter and jumpers in 40'c heat (#photographerslife) because we need to shoot the next ...

October

2022

Is your business ready for the silly season?

Do you dream of a world where all your social media content is already created and you have a bunch of free time to do whatever you want? Here's how...The silly season is different for everyone but if you're a small business owner then you know it ...

June

2021

3 Things You Should Do To Prepare For Your Maternity Shoot

Maternity shoots are my favourite!!! There is something so magical about the energy a woman holds in this space. Even if they can't feel it.I photograph maternity images somewhere in the last month of pregnancy. Yep that time when nothing fits you ...

June

2021

Photography 101 For Business Babes

With social media fully controlling how much content we put out with their algorithms and the ferocity in which we consume it these days, is it any wonder that we are all trying our best to keep up with content creation? The tough bit about this is ...

May

2021

What is the difference between Headshots and Personal Branding Photography?

Aren't head shots the same as personal branding I hear you ask? Not quite. Let me give you the lowdown...Not a fan of reading blogs? Click this link and watch the video instead. The really short answer is one is a photograph of you and the ...

June

2019

Has Amazon gone too far this time?

When the world is trying to ease up on fast fashion, Amazon comes up with exclusive ranges only available for 30 hours. What!? Amazon has joined forces with the likes of Paola Alberdi, Sierra Furtado, Patricia Bright and Emi Suzuki (so ...

February

2019

Looking For Something To Do On Maternity Leave?

I know everyone keeps telling you that "it's the most beautiful time", "Relax and enjoy your last moments of peace", "Read a book", but let's face it, Not all of us are built to be able to switch off right away. It takes quite a bit for you to stop ...

December

2018

My New Years Resolution: Quit the gym and the guilt

I am in no way encouraging people to become slovenly in their behaviours, but guilt is a rubbish emotion, especially when it is created by one's self.Don't get me wrong, I love to exercise and I generally feel good afterwards, especially if I do it ...

October

2018

Life lessons I wish I knew earlier

I turn 37 in 10 days and thanks to those damn algorithms and cookies, I have things popping up in my feed like, things you should own by the time you're 30 (why does everyone need a nautical striped shirt? I'll take a flanny over that any day), ...

October

2018

The Perfect Influencer - Get the Look

Have you dreamt of living the magical life of an influencer but you have no idea where to start?Life on the road isn't for everyone and neither is photography. Living out of backpacks is way less glamorous than it sounds and can be quite tiring at ...

October

2018

The Social Media Makeover

You can’t afford to pay someone to do all your marketing, you have no idea where to start and you have a tiny budget?I hear you! As a photographer I had all the visual content I could possibly need. But I had no idea how to use it. I started ...

September

2018

5 of my favourite trends this Spring 2018

I'm not going to lie, I have a love hate relationship with this seasons trends. It seems that the 80's are resurfacing, just in a modern 2018 version and with it brings back things like rubber, strong saturated colours and tassels. The question is, ...

September

2018

Why only on your wedding day?

I was getting off a train the other day and as I stepped out I saw this beautiful woman. She was immaculate! Her hair was perfect, her makeup was spot on and her outfit showed off her rocking figure with colours that complemented her in every way.So ...

September

2018

The Palm Springs shoot with Glam Empire

I absolutely love supporting locals, especially when they're as lovely as Samantha Kupie from Glam Empire!Samantha is a Melbourne designer who has gone to great lengths to keep the authenticity of her brand. Designing her collections here in ...

March

2018

5 quick ways to look fabulously casual for any occasion

Have you ever noticed some women look like goddesses in their jeans and wondered how the heck to they do that so effortlessly? They are so CLASSY, but not too formal... almost like they picked any old thing out of their wardrobe and it just looked ...

March

2018

What's trending this Autumn 2018

So that's it, Australia is officially in Autumn and we are getting ready to dust off the boots and don our favourite scarves and jackets.What else has changed with the season? What is trending in the world of fashion? Well here are a couple of ...

November

2017

Dior and his passion for roses

It was a romance long embedded in his soul that influenced the work of Christian Dior and his passion for the blooms that graced the runways for the last 70 years. In a seaside villa, belonging to his parents in Granville, he acquired his great ...

August

2017

Winter favorites plus a giveaway!

I'm always looking for a good bargain, but I also love nice fabrics, quality stitching and great colours. Melbourne label, Milli Lulo, has this and more.I'm from Queensland and after 15 years I still can't get a handle on Winter. However, in saying ...