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How to get your brand in front of Mother's this Mother's Day

Apr 11, 2023 | By: Eve Editorial

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Getting your brand in front of gift givers and mums can be a challenge, but there are some savvy and impactful ways to do it. One of the best ways to get your brand in front of the right people is to create content specifically for them. Content marketing is an effective way to reach your target audience and create meaningful relationships.

You can create blog posts, videos, articles, and other types of content that will be of interest to gift givers and mums. Focus on topics that are relevant to them and that can help them in their daily lives. You can also create content that highlights the unique features of your brand and why it’s a great gift option.

Social media is another powerful tool to get your brand in front of gift givers and mums. Share content on your various social media channels, and make sure to use relevant hashtags that will help you reach the right people. You can also use social media to connect with influencers who can help spread the word about your brand.

You can also use email marketing to reach gift givers and mums. Create an email newsletter or promotional campaigns that will be of interest to them. This is a great way to keep them informed about your brand and to let them know about any special offers or discounts.

Finally, think about using traditional advertising methods to reach your target audience. You can use print, radio, and television ads to get your brand in front of gift givers and mums. Consider creating special offers or discounts for these audiences as well.

By using these methods, you can create a comprehensive marketing strategy that will help you get your brand in front of gift givers and mums in a savvy and impactful way. With the right content and the right marketing tactics, you can make sure that your brand stands out and resonates with the right people.

If you need help creating beautiful scroll-stopping imagery for your marketing campaigns, I'd love to help. You can check out all my branding photography packages here.

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Marigold Meagher is a published personal branding and fashion photographer that is based in Brisbane and the Gold Coast with work seen in Who magazine, On the front of novels and all major Newspapers and News channels such as A Current affair, 9 news, Amazon and The Herald Sun. You can sign up for her blog HERE or work with her HERE.

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