The fashion in our stores obviously follows the seasons and depending on whether you're in the Southern or Northern Hemisphere the season will be different.

One thing that is the same is that there is always lots of preparation that goes into each collection. There is designing, fashion tech packs, sourcing of fabrics (hopefully ethically sourced these days), sampling and prototypes, production and then campaign shoots and lookbook shoots.

The sequence of these changes slightly, depending on if you're B2B or B2C. If you're B2B you also need to add in getting orders from buyers so you know how much you are making in production.

So when do you do each of these steps? Here is a fabulous calendar created by Deepwear that gives you a month-by-month breakdown of what you need to have covered.